When the #beanteam belles and I began our internship, one of the requirements was that we each had to plan our own event to promote the Lowcountry Blend here in the Lowcountry. It was suggested that we each team up with an area that we are passionate about or an area in which we have a lot of connections or experience with. Once I heard of this, I immediately knew where I was going to turn for my event, the Charleston Battery semi-professional soccer team.
For the past two Charleston Battery seasons, I was a public relations intern in charge of writing the post-game press releases, so I still had connections with Andrew Bell, the president of the Charleston Battery. After some quick emails and lots of planning the event was set for the July 14 game versus the Wilmington Hammerheads at Blackbaud Stadium, the Battery’s home field.
At the game this past weekend, the #beanteam and I set up a booth inside the stadium walls to promote our coffee by teaching the Lowcountry about the Lowcountry Blend and its initiative as well as letting them try the coffee and getting their feedback. All of the soccer fans who tried our coffee were extremely receptive to it and loved the taste and how it was brewed just for them (and they also loved the free t-shirts).
By the end of the night we gained many new Lowcountry Blend fans, received a lot of survey feedback, and learned more about how people prefer their coffee and on top of it all the Battery beat the Wilmington Hammerheads with a score of 3-1.
* A special thanks to Andrew Bell and the whole Charleston Battery organization for allowing us to set up at the game.
Take a look at the pictures below taken by #beanteam member JoAnn Makinano to see the #beanteam belles hard at work at the game.