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The “Lowcountry”

You know by now that Sunoco’s Charleston blend is called “The Lowcountry Blend” but do you know why Charleston and the surrounding areas is referred to the lowcountry in the first place? I have lived here for a year and I have never once heard why it is called that. So, with the power of the Internet, I looked it up.

In regards to South Carolina, it refers to the “sea islands.” If you have looked at a close-up map of Charleston, you will see there is a lot of water…and a lot of little islands and peninsulas. More specifically, it is often used to describe the land between the ocean and the sand hills.

Perhaps more importantly than geography is the culture that is associated with the term “lowcountry”. It is a historical term based on political and cultural foundations, but is also used to describe a way of life. It describes the uniqueness of the area, with its fashion, elegant style, cuisine, and architecture.┬áCharleston is an eclectic blend of European, American Southern, Caribbean, and African cultures. Add in the Gullah influence and the antebellum and postbellum styles and you get a culture all in its own. The rich history and modern tourism make Charleston a wonderful city for natives, tourists, and students alike.

One aspect that I have noticed in this past year is that Charleston likes its own. It is proud of it’s natives and loves everything local. Driving around, you see more “Native,” “Carolina Girl, “Support Local,” and palmetto and moon bumper stickers than anywhere I have ever seen. There is an ownership that made the Lowcountry the perfect place to launch this coffee blend.

When you find yourself approaching a Sunoco gas station, and stop in for a Lowcountry Blend, think of everything that is behind the name. Picked by Lowcountry residents, it reflects the culture, the history, and everything unique about The Holy City (Charleston!!).

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Posted by on August 7, 2012 in Caffeinate Charleston

 

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